Wondering how you can make your veterinary clinic stand out from the competition? Here are a few services you can offer that are sure to make a big impact on both current and potential customers alike:
In-Home Ultrasounds
When an animal is too large or ill to transport to your clinic, head to the homes of your clients and provide in-house ultrasounds to find out what the problem is so you can start treating them right away. You can find several types of portable ultrasound options on the market, offering a range of features and functions to choose from which should make it easy for you to customize your machine for the particular needs of your clients. You can cover the investment costs of your portable ultrasound machine by charging an extra fee for in-home services. Contact a company like Keebomed for info about portable ultrasound machines.
Overnight Accommodations
Another important service you can offer your clients is overnight accommodations for their pets when they're too sick to go home. Without the availability of overnight accommodations, your clients will have to pay extra to have their pets transported to an animal hospital when necessary or figure out how to transport them home and take care of them until your clinic is open again. If you don't already have them, install a few metal kennels in the back of your clinic and make them cozy for overnight visitors. You may have to hire someone to care for the animals overnight when outside of business hours, but those costs can be passed on the customer as part of their kenneling expenses.
Behavioral Training Classes
Something that all pets and their owners can benefit from is behavioral training, so why not offer classes to your clients once or twice a month? Ask local trainers to volunteer their time or agree on a flat rate to run the classes and sell tickets to the classes throughout the month to help cover your costs. Hold the classes in a park or other public area where the day can be turned into a fun event for animals and humans alike. Have a barbecue, hold a pet costume contest, and put together a softball game for the adults. Your clients will benefit from better behaved pets at home, and you'll benefit from better behavior in the clinic.
These ideas should help keep your current clients happy while attracting new clients so you can successfully grow your business at time goes on.
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